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Content creator

Content creator

Description

A content creator is a person who is responsible to give his share of information to any media. He is basically a person who creates any type of content on any application or website. He also curates, edits and manages the content with an aim to provide services to the audience in terms of information. He could work on different genres of content, for example, he could be a write; a blog post writer or any content writer in general, or a YouTube video maker, a graphic content creator or even an ad maker. He could also make offline content like brochures or banners.

Common Duties/Routines

If you are working as a freelance or even with a team, you need to do certain jobs to fulfill the needs of the client and to complete the designated task on time. A content creator must accomplish following duties to attain his position at work;

  • Identifying the needs:

One should always get to know the customer requirements thoroughly before starting a project. A proper idea about what the client wants helps you to work better and to give better and latest ideas regarding the topic.

  • To plan a strategy:

As a content creator, you need to have a plan to execute the project. For that, you need to have knowledge about the industry and how to target the audience. you need to know your audience before planning a strategy and make sure it should gain maximum traffic for better results.

  • Time and budget management:

Good management skills always come in handy when you have a deadline. A content creator must manage time and budget whether working alone or in a team. He must know the right way to get the job done and the right stakeholders to work with. Failure to manage would lead to a disastrous project.

  • Co-ordination:

A content creator must co-ordinate efficiently with the design and marketing team to get their ideas about the content they are looking forward to. This will help him synchronize his work with the other associated teams for a better output.

  • Reflecting creativity:

Although it sounds more like a skill, in this field, it is more of a duty. A content creator’s work must reflect his creativity to grab maximum attraction of the audience. he must know the latest features and trends to make his work look better yet different than others.

  • Distribution of content:

A content creator must know ways to distribute his work all over the media by having good public relations or communication skills. Collaborating with other channels or having paid partnership are some ways to promote your work on other platforms.

  • Having an audience perspective:

After creating some content, it is better to watch it with a customer’s eye to ensure that it grabs their attention and is of their interest. The better you are at having another perspective, the more you can estimate the traffic that your content would get. This helps you in avoiding any blunders.

  • Editing:

A content creator must edit or proofread his work before publishing to avoid any mistakes or future inconvenience. This is not only helpful for the text-based content but also for any other type of content as it helps you focus on the little details you didn’t even notice in the initial stages.

  • To update the content:

A content creator must update his work on the website to provide better services.

Required/Trained Skills

Content creation requires a certain set of skills to meet the needs of the marketing industry. Almost ninety percent of businesses use online content as their marketing strategy.

  • Researching skills:

A content creator must have strong researching skills to dig out the needed information and the latest updates on the topic he is working on. It is important for a content creator to have information about keyword research and link building to excel this skill. This is a skill which is found in SEO (Search Engine Optimization) professional.

  • Constant learning:

Being a content creator doesn’t mean you just have to create content. Instead, you must read or see other’s content too to keep educating yourself. Keeping yourself updated about latest updates and trends increases your value in this field.

  • Improving the language:

No matter how good you are, there’s always a place for improvement. There are certain quick read books which can help you have good command over the language and avoid mistakes such as overwriting, precision, proper paragraphing etc. this would make you able to create text-based content such as articles, blog posts, and e-books.

  • Photography and videography:

A content write must also be a good photographer and videographer. This could even enhance the text content and gives a better understanding of the idea behind it. If a person is only creating graphic content, adding some text along would make it easier to search.

  • Editing skills:

Good editing skills make a whole lot of difference in the content that is initially produced. It helps you to add extra effects to enhance the quality and makes it more interesting and attractive. Good photoshop skills would be a cherry on top.

  • Marketing skills:

Businesses these days are more dependent on online marketing than ever. A content creator with good marketing skills is the best pick for most projects. He must know his audience and how to target their interests. Good marketing needs good communication skills which are the key to excel in most of the fields.

  • Copy editing:

This skill helps you to make sure that your content makes sense and is understandable to the audience with good grammar and no typos. Failure to master this skill makes the content looks bad and results in less traffic.

  • Technological knowledge:

Being a technology geek helps you to understand the latest features and results in better content creation. This helps you to make sure that the content runs smoothly with no technical issues to enable the audience to go through it without any difficulty.

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